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S.Deer Corporate Headquarters, Nanjing, China
The main idea behind the design for the S.Deer Corporate Headquarters building was to create a world of fashion underlining the lifestyle the retail company stands for. Inspired by S.Deer’s appearance design, Prechteck‘s proposal implemented rotated cubes as a formal element in their design.
At fashionshows, photoshootings or previous store designs, cubes in different size and configurations are omnipresent and have been a key object and an unofficial logo for representing S.Deer. The scheme divides the building into 2 structurally independant components interacting with each... >>>