Let’s face it. If you are fortunate enough to own a Ferrari you have to have a proper house for it. So agrees Luca Cordero di Montezemolo, president of Ferrari, who has made it his mission to house the entire operations of Ferrari- from showroom to production space- in buildings designed by star architects. Ferrari like other luxury good makers has discovered that signature buildings can reaffirm a brand’s identity and enhance its image worldwide. >>>
