The project is set to be the principal office in China for Sina Corporation, a Nasdaq listed company. It will house open office/R&D space, conference and meeting areas, corporation exhibition area, staff amenity areas which include entertainment and leisure facilities, canteens and a supermarket.

Drawing from the Chinese architectural heritage of courtyards, the building frames two major open courtyard gardens for the users. At the intersection or centre of the building is the main entrance and a focal point – the 'Eye of Sina' – an atrium space that serves as the main vertical circulation hub and features a 12m high conical media screen.